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電話營銷的基本流程和技巧

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電話營銷的基本流程和技巧

發布日期:2019-10-14 作者: 點擊:

极速快三手机投注平台DIANHUAYINGXIAOSHIQIYEYUNYONGJIAODUODESHOUDUAN,JUYOUFEIYONGDI、GOUTONGKUAI、CHENGJIAOLVGAODETEDIAN,SHENSHOUQIYEDEXIAI,XIAOSHOUYIJINGCHENGWEIMUQIANQIYEZUICHANGSHIYONGDEYINGXIAOSHOUDUANZHIYI。DIANHUAYINGXIAODEJIBENLIUCHENGYIBANYOUYIXIAJIBU:

  DIYIBU:CEHUA

  CEHUASHISHISHIDIANHUAYINGXIAOLIUCHENGDEDIYIBU,ZAIZHEGEJIEDUANYAOFENXIKEHU、ZHUNBEIZILIAO,RANHOUZHUNBEIDIANHUAJIAOBEN,BINGSHIZIJISHIZHONGBAOCHIJINGSHENBAOMANDEZHUANGTAI。

  DIERBU:RAOZHANGAI

极速快三手机投注平台  ZAIDADIANHUAZHIQIAN,DIANHUAYINGXIAORENYUANYIDINGHUISHIXIANZHUNBEIHAOXUDUOZILIAO,RANERZHEXIEZILIAOKENENGDADUOSHUDOUZHIYOUYIGELIANXIDIANHUA,YIGEXINGMING。NEIMEZENMERANGJIEDAONIDIANHUADERENBANGNIBADIANHUAZHUANGEINIYAOZHAODERENNI?ZAIZHEYIBUFENNIXUYAOZUOZIWOJIESHAO、DADIANHUAYUANYOU、CHUBUTANTINGDUIFANGSHIFOUSHINISUOYAOZHAODEREN。

  DISANBU:KAICHANGBAI

极速快三手机投注平台  XIANZAIJIASHENIYIJINGHEKEHULIANXISHANGLE,NEIMEYEJIUJINRULEDIANHUAXIAOSHOUDESHIZHIJIEDUAN,ZENYANGRANGDUIFANGDUINIJIANGYAOJIESHAODECHANPINGANXINGQU,GUANJIANZAIKAICHANG。ZAIDIANHUAYINGXIAORENYUANKAICHANGBAIZHONGJIANGDAO,YAOZAI30MIAONEIZUODAOGONGSIJIZIWOJIESHAO,YINQIKEHUDEXINGQU,RANGKEHUYUANYIJIXUHENIJIAOTANXIAQU。

极速快三手机投注平台  KAICHANGBAIDEJIBENYUANZESHI:SHIKEHUCHANSHENGJIDADERENTONGGAN,CONGERGOUMAINIDECHANPIN。BUYAORANGCHANPINCHENGWEINIHEXIAOFEIZHEZHIJIANGOUTONGDEZHANGAI,HUANKEYISHIDANGDIYUNYONGJINGZHENGDUISHOUDEXINXI。

极速快三手机投注平台   DISIBU:XUQIUQUEREN

极速快三手机投注平台  YISHICHANPINJIESHAO。ZAICHENGGONGDAKAIHUATIZHIHOU,DIANHUAYINGXIAORENYUANJIUHUIKAISHIJINXINGCHANPINJIESHAO,ZAIJIESHAOCHANPINDESHIHOUYIBANDOUHUIJIESHAOCHANPINDETEXING、GONGXIAO、YOUSHI。DANSHI,GUANJIANSHIYAOJIESHAOCHANPINNENG GEIKEHUDAILAIDELIYI,ZHECAISHIKEHUZHENZHENGGUANXINDEDONGXI。

  ERSHIQINGTING。ZAIYUKEHUGOUTONGDEGUOCHENGZHONG,QIEJIZHUYIQINGTING,TINGBISHUOZHONGYAO,DIANHUAYINGXIAORENYUANXUYAOTONGGUOQINGTINGLAILEJIEKEHUDEXUQIU。YOUHENDUODIANHUAYINGXIAORENYUANFEICHANGNENGSHUO,DANSHISHUOLAISHUOQUJIUSHIBUNENGDADONGKEHU,WEISHENMENI?YINWEITASHUODEDONGXIBUSHIKEHUZHENZHENGXUYAODE。SUOYI,DEDUOTIWEN、DUOTING,ZHENDUIKEHUSUOSHUODEJINXINGJIESHAOCAISHIYOU XIAODE。

  另外,還要養成邊聽邊記的好習慣。記錄好客戶情況、談話內容,做好溝通技巧的總結,找出問題所在。每打一個電話,技巧都要有所提高。放下電話后,不要急著打下一個電話,花一點時間,回顧電話過程,總結這一次電話的經驗。

微信圖片_20180528100153_副本.jpg

 

 

 DIWUBU:YIYICHULI

  ZAIYUKEHUJINXINGGOUTONGDESHIHOU,DIANHUAYINGXIAORENYUANHUIYUDAOKEHUTICHUDEGEZHONGWENTI。YIGECHENGGONGDEDIANHUAYINGXIAOYINGGAIBAYIYIBIANCHENGJIHUI。CHULEYAODUICHANPINYOUSHENQIEQUANMIANDIRENSHIWAI,DUIYUYIYIDECHULIYEYAOZHANGWOYIDINGDEJIQIAO,YAOYIKEHUWEICHUFADIAN,XIANGQIJIESHI。

  DANGDIANHUAYINGXIAORENYUANXIANGKEHUJIESHAOCHANPINZHIHOU,KEHUWANGWANGHUITICHUYIXIEYIWEN、ZHIXUNHUOYIYI。ZAICIJIEDUANDIANHUAYINGXIAORENYUANKENENGNANYIJIESHOUKEHUDEWENTIHETAIDU,WANGWANGXIANRUXIAMIANDEWUQU:

  1、YUKEHUZHENGBIAN:DANGDIANHUAYINGXIAORENYUANRENWEIKEHUDEGUANDIANBUDUISHI,SHITUYIBIANLUN、ZHIWEN、SHUOJIAODENGFANGSHISHIKEHURENSHIDAOBINGCHENGRENZIJISHIBUDUIDE。WULUNDIANHUAYINGXIAORENYUANSHIFOUYOULI,TONGKEHUZHENGBIAN DOUBUHUIDADAOSHUOFUKEHUDEMUDE,FANERGENGJIAQIANGLEKEHUDEDICHUXINLI,SHIKEHUSHIQUDUIDIANHUAYINGXIAORENYUANDEXINREN。YINCI,DIANHUAYINGXIAORENYUANWULUNZAIRENHEQINGKUANGXIADOUBUYAOYUKEHUZHENGBIAN。

  2、BIAOSHIBUXIE:DANGRENWEIKEHUDEGUANDIANBUDUIHUOTAIDUBULIANGSHI,YOUXIEDIANHUAYINGXIAORENYUANBIAOSHICHUYIZHONGBUXIEYUKEHUJIJIAODEQINGMIETAIDU。RUGUOKEHUCHAJUEDAODIANHUAYINGXIAORENYUANDEBUXIETAIDU,HUIGANDAOGANQINGSHOUDAOSHANGHAI,CONGERCHANSHENGDUIDIANHUAYINGXIAORENYUANNAIZHICHANPINHEGONGSIDEBUMANQINGXU,ZIRANYEBUHUIGOUMAI。

  3、BUZHIKEFOU:DUIYUKEHUDEGUANDIANHETAIDU,DIANHUAYINGXIAORENYUANBUZHIKEFOU,CAIQUFANGRENDETAIDU。ZHEYANGDEJIEGUO,HUOSHIKEHUGANDAOSHIWANGHEBUMAN,TONGSHIJIASHENLEKEHUYUANLAIDEBULIANGYINXIANGHEYIWEN。

极速快三手机投注平台  4、XIANSHIBEIGUAN:DUIYUKEHUSUOTICHUDEYIWENHUOYIYI,TEBIESHINEIXIENANYIJIEDAHECHULIDE,ZONGSHIXIANSHICHUBEIGUANDEQINGXU。DIANHUAYINGXIAORENYUANDEBEIGUANQINGXUSHIGONGZUOYEJI、CHANPINDEXINGXIANGDOUSHOUDAOLEHENDADEFUMIANYINGXIANG,KENENGHUISHIQUZHENZHENGXIANGMAINICHANPINDEKEHU。

极速快三手机投注平台  5、AIQIUYUQI:DUIYUKEHUSUOTIDENANYIJIEDAHECHULIDEYIWENHEYIYI,DIANHUAYINGXIAORENYUANBUSHIJIJIDETAIDU,ERSHIJIUCHAN、QIQIUKEHUGOUMAI。AIQIUYUQIBUDANHENSHAONENGDADAORANGKEHUGOUMAIDEMUDE,ERQIEHUIYINGXIANGDIANHUAYINGXIAORENYUANZISHENDEXINGXIANG。

  DILIUBU:YUEDINGMIANTANHUOJINYIBUYUEDINGXIACIDIANHUABAIFANG

  在電話營銷人員澄清了異議,并提出了解決方案后,要不失時機地提出約見或進一步約定。如果這時提出開放式的問題,讓客戶自己做出決定,那么多半客戶會說:“我最近沒空,過幾天再說吧!”所以,在這里電話營銷人員一定要提封閉式的問題,用問題引導客戶,讓客戶接受你的建議

 

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