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營銷界的金魚規則

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營銷界的金魚規則

發布日期:2019-10-10 作者: 點擊:

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极速快三手机投注平台 PAIENCENGJINGZAIYATELANDADEYIJIASHANGWULVDIANZHUGUOSITIAN。DIYITIANYELITAGEILVDIANDEQIANTAIDADIANHUA,QINGQIUDUIFANGDIERTIANSHANGWUGEITADAYIGE“HUANXINGDIANHUA”,DUIFANGDAYINGZHIHOUGAOSUTA,ZUOWEILVDIANDEGAODUANKEHU,TAHUANKEYIDEDAOYIFEN“TEBIEYOUDAI”DEFUWU。

极速快三手机投注平台  LVDIANWENTASHIFOUXUYAOZAIDIERTIANZAOSHANGJIANGYIFENMIANFEIDEKAFEIHEYIFENBAOZHISONGDAOTADEFANGJIAN?TASHUOTAXIHUANHECHA,QIANTAIFUWUYUANSHUOMEIYOUWENTI;JIEZHUWENTASHIXIANGYAO《NIUYUESHIBAO》HUANSHI《YATELANDAXIANFABAO》,TASHUOXIANGYAOYIFEN《HUAERJIERIBAO》。FUWUYUANSHUO:“HAODE”。DIERTIAN,YIQIEZHAOZHUTAFENFUDEZUOLE。DAOLEDIERTIANWANSHANG,PAIENXIANSHENGZHAOJIUGEIQIANTAIDADIANHUAANPAIDISANTIANDE“HUANXINGDIANHUA”,NEIWEIQIANTAIFUWUYUANZAICIGAOZHITA,ZUOWEIGAODUANKEHU,TAKEYIDEDAOYIFEN“TEBIEYOUDAI”DEFUWU,WENTAMINGTIANZAOCHENSHIFOUXIANGYAOYIBEIMIANFEIDEKAFEI,TASHUOBUYAOKAFEI,XIANGHECHA。DUIFANGSHUO,HAOBA;JIEZHUWENTAXIANGYAO《NIUYUESHIBAO》HUANSHI《YATELANDAXIANFABAO》……DISANTIANHEDISITIANDEWANSHANGYIRANRUCI。ZHEGEZUOFADECHUZHONGSHIHAODE,TASHIWEILEGEIKEHUTIGONGYOUZHIDE“KEHUFUWU”,DANSHIYUYUANWEIDESHI,XIAOGUOQUEHENBULIXIANG,MEIYOUDADAOTISHENGKEHUGUANXIDEMUDE。ZHEJIALVDIANJIUSHIZAIYIGECHONGMANKEHUJIYUDE“YUGANG”LIYOULAIYOUQU。

极速快三手机投注平台  SHANGSHUDEGUSHIYEJIUSHITANG·PEIPOSIDEJINYUGUIZE。YOUYIZHONGREDAIJINYU,TAMENDUIYOUGUODEDIFANGMEIYOUJIYI。YEXUZHESHIYINWEIZHEZHONGYUJINGCHANGSHENGHUOZAIWAIHAI,SUOYIDIYUFANWEIDUITAMENLAISHUOBINGBUZHONGYAO,BUGUANZHEZHONGYUYOUDAONALI,TAMENYIDIANERYEJIBUDESHIFOUCENGJINGLAIGUOZHELI。WOMENKEYIXIANGXIANG,RUGUORANGZHEZHONGYUFANFANFUFUZAIYIGEYUGANGLIYOULAIYOUQU,TAMENYEBUHUIFAN,YINWEIZAITAMENKANLAI,YANQIANDEJINGXIANGZONGSHIXINDE。ZHESUIRANTINGQILAIHENKEXIAO,DANSHI“JINYUGUIZE”QUESHISHIYONGYUHENDUOXIAOSHOUZHE。BUGUANKEHUCHUXIANLEDUOSHAOCI,TADOUJIBUZHUTAMEN。

  01

  “JIUSHIYINGXIAO”SHIJIYU“JINYUGUIZE”LAIYUNZUODE。ZAIDIANNAOSHUJUKUDEDAOGUANGFANYINGYONGZHIQIAN,SUOYOUGONGSIDEYUNZUODOULEISIYUYATELANDADENEIJIALVDIAN,JINGCHANGWANGJIZUOWEIGETIKEHUTICHUDEYAOQIU。DANGYIJIAGONGSIMEIYOUGETIKEHUDEYISHIHUOJIYIDESHIHOU,GAIGONGSIBUDANBUNENGTIGONGZHENZHENGGEXINGHUADEFUWU,YEKANBUDAOZIJIDEXINGWEIDUITEDINGKEHUDEWEILAIXINGWEICHANSHENGDEYINGXIANG。

  FUZADESHI,“XINSHIYINGXIAO”SHIQIDEGONGSISIHUYEDUITAMENDEKEHUSHUSHIWUDU。MEIGUOZAIXIANJIUSHIYIGELIZI,KEHUMEICIQUXIAOZHUCEDOUFEICHANGKUNNAN,DANSHIJIETONGDIANHUAJIUHENFEIJING,RUGUOYAOZHONGZHIFUWU,ZHISHAOHUANXUYAOBANGEXIAOSHI。YIGEKEHUBAOYUANSHUO,MEIGUOZAIXIANDEFUWUDAIBIAOCENGJINGQUANTAJIXUBAOLIUTADIDIDEZHANGHU,ERZAICIZHIQIAN,TACENGJINGGAOSUGUOTAMEN,TADIDIYIJINGSILE!

  SUOYI,DUIKEHUDEGEXINGHUAYINGXIAOYICHENGWEIYINGXIAODEZHONGZHONGZHIZHONG。

  02

极速快三手机投注平台  GEXINGHUAYINGXIAOJIQIYEBADUIRENDEGUANZHU、RENDEGEXINGSHIFANGJIRENDEGEXINGXUQIUDEMANZUTUIDAOKONGQIANZHONGXINDEDIWEI,QIYEYUSHICHANGZHUBUJIANLIYIZHONGXINXINGGUANXI,JIANLIXIAOFEIZHEGERENSHUJUKUHEXINXIDANGAN,YUXIAOFEIZHEJIANLIGENGWEIGERENHUADELIANXI,JISHIDILEJIESHICHANGDONGXIANGHEGUKEXUQIU,XIANGGUKETIGONGYIZHONGGERENHUADEXIAOSHOUHEFUWU,GUKEGENJUZIJIXUQIUTICHUSHANGPINXINGNENGYAOQIU,QIYEJINKENENGANGUKEYAOQIUJINXINGSHENGCHAN,YINGHEXIAOFEIZHEGEBIEXUQIUHEPINWEI,BINGYINGYONGXINXI,CAIYONGLINGHUOZHANLVESHISHIDIJIAYIDIAOZHENG。

极速快三手机投注平台  DUIYIGEFUWUXINGCHANPIN,GUANLIZHEYINGJUEDINGSHIFOUMEIYIGEGUKEDOUXUYAOWANQUANYIYANGDEFUWU(RUGONGGONGQICHE),HUOSHIFOUMEIYIGEGUKEDOUXUYAOWANQUANBUTONGDE、DUTEDEFUWU(RUCHUZUCHE)。FUWUSHANGSHIZHONGMIANLINZHEYIWENTI。DANGTAMENSHEJIFUWUSHI,TAMENYAOKAOLVYOUDUOSHAOFUWUKEYICHANYEHUA,YOUDUOSHAOFUWUZHINENGGEBIETIGONG。ZHENGRUYINXINGKEYIDUIHUANMEIYIZHANGZHIPIAO,ZIDONGJUYUANJIATMYENENGZIDONGJINXINGZHEXIEDUIHUANYEWU。ERDAIKUAN,ZEXUYAODALIANGDEGEBIEJIECHU,SHIZHENGGESHENQINGDAIKUANHEHUODEDAIKUANDEGUOCHENGCHENGWEILEGEXINGHUADEJINGLI。FUWUXINGCHANPINGEXINGHUADECHENGDUSHIXIAOFEIZHEPIANHAO、CAOZUOXIAOLVHEYINGXIAOZHANLVEDEHANSHU

03

极速快三手机投注平台  SHUODAOGEXINGHUAYINGXIAO,BUNENGBUTIDAIER。YINWEIDAIERJIHUCHENGLEQUANSHIJIEGEXINGHUAYINGXIAODEYIGEBIAOQIAN。ZI1990NIANYILAI,DAIERGUPIAOZENGCHANGLE870BEI!QISHI,BAGAIGONGSIYINXIANGDIANFENGDELINIANJIUSHIGEXINGHUAYINGXIAO:ANZHAOKEHUDEYAOQIUSHENGCHANJISUANJI,BINGXIANGKEHUZHIJIEFAHUO。RUDAIERGONGSIWEIFUTEGONGSIBUTONGBUMENDEYUANGONGSHEJILEGEZHONGBUTONGDEPEIZHI,DANGTONGGUOFUTEGONGSINEILIANWANGJIEDAODINGHUOSHI,DAIERGONGSIMASHANGJIUZHIDAODINGHUODESHINAGEGONGZHONGDEYUANGONG,TAXUYAONAZHONGJISUANJI,DAIERGONGSIBIANZUZHUANGHESHIDEYINGJIANHERUANJIAN,HENKUAISONGDAOKEHUSHOUZHONG。

  DAIERDEGEXINGHUAYINGXIAOMOSHI,WOMENKEYIJIANJIEDIDECHUZHEYANGLIANGGEJIELUN:YISHIZHIXIAO,WEIYONGHUTIGONGZUILIANJIADEDIANNAO;ERSHIWEIKEHUTIGONG“LIANGTICAIYI”DEFUWU。ZHEYETONGSHIBIAOMING,JISHISHIPAOKAIPCDEXINGYESECAI,WOMENYIYANGNENGHUODEYIGECAIFUJUZICHUANGXINJINGYINGDEYOUYIQISHI。

极速快三手机投注平台  BIAOMIANSHANGKAN,ZHEZHONGZHIXIAOFANGSHISHICHUANTONGYINGXIAOFANGSHIDELUNHUI(BIRUSHANGGESHIJI70 NIANDAIDAXINGJISUANJIGONGSIDECHANPINZHIXIAO),DANSHENRUFENXIHOUJIUHUIFAXIAN,DAIERGONGSIDECHANGCHUZAIYU,BAOCHILEMIANXIANGYONGHUTIGONGYOUZHIZHUANYEFUWUDEYOUSHI,TONGSHITADECHANPINYOUJUYOUJIHAODEKAIFANGXING,CONGGENBENSHANGBIMIANLEYUANLAINEIXIEDAGONGYINGSHANGMENDELONGDUANQINGXIANGHEGAOELIRUN。NENGGOUDEDAOYOUZHIFUWUYOUBUWEIGONGYINGSHANGZUOYOU,ZHEZHENGSHIXIANDAISHEHUIDUIYUGONGYINGSHANGDEGONGTONGSUQIU。

  QICIZAIKAN“LIANGTICAIYI”DEFUWU。ZAIDAIERGONGSIKANLAI,ZHESHIYIZHONGBUXUTAIFEISILIANGDEFUWUFANGSHI。XIAOSHOURENYUANCHIXUTONGGUOMIANFEIDIANHUAYUGUKEJIAOTAN,JIEDAGUKEDEYIWEN,ERHOUJIESHOUDINGDAN,ZHEGEGUOCHENGYEJIUFAXIANLEGUKEDEHAOE。ZHEXIEXINXIJIANGQUANBUNARUGONGSIDEGUKEZILIAOKU。ZAIDAIERGONGSI,ZHEYANGDEZILIAO,ZONGSHUYICHAOGUO 200 WANFEN。GONGSIPINGJIEZHEXIEXINXI,CHIXUGAIJINCHANPINXINGTAIHEFUWU。YIKEHUFUTEGONGSIWEILI,DAIERGONGSIJIEDAODINGDANSHIJIUYIJINGQUANMIANLEJIEDAO,NAGEGONGZHONGDEYUANGONGXUYAOSHENMEYANGDEJISUANJI;GONGSIJUCIZUZHUANGHESHIDEYINGJIANHERUANJIAN,BINGHENKUAISONGDAOGUKEDESHOUZHONG。

  XIANRAN,DAIERGONGSISUOTIGONGDEGERENDIANNAOXITONGDOUSHIYINGHEGUKEXUQIUDE。BIRU,GUKEKEYIXUANZEBUTONGCHICUNDEXIANSHIQI、BUTONGPINPAIDEWEICHULIQIHUOZHEQITADEPEIJIANSHEBEI。GUKESUOSHOUDAODEBIJIBENHUOTAISHIDIANNAO,DOUYIJINGZHUANGSHANGDOS、SHICHUANGDENGCAOZUOXITONG,YIJIWENZICHULI、BAOBIAOCHULIDENGTAOZHUANGRUANJIAN。“LIANGTICAIYI”DEFUWUHUANBUJINJINRUCI,DAIERGONGSIHUANCHENGNUO:BAOZHENG48XIAOSHINEIDAODAFUWUXIANCHANG;BAOZHENG48XIAOSHINEISONGDAOBINGGENGHUANJIQI;BAOZHENGBUDAOLIANGGEYINGYERIJIAOCHUDINGHUODENGDENG。

  DAIERGONGSIDECHUANGSHIRENMAIKEER·DAIERCENGJINGSHUO:YEXUWOBUZHIDAORUHESHEJIHUOZHIZAOSHIJIESHANGZUIBANGDEDIANNAO,DANWOQUEDONGDERUHEXIAOSHOU。ZAIZHEGE“KEHUJINGJI”SHIDAI,YIYIZHONGCHUANGXINDEFANGSHIJIEJINGUKE,RANHOUJIEJINQUANLIQUYUEGUKE,ZHEGELINIANKEYICHENGJIUYIGEDAIER,DANGRANYEKEYICHENGJIUYIGEYOUYIGEQITALINGYUDEDAIER。ZHEYEGAISHIDAIERMOSHIGEIYUWOMENDEQIDI。

  04

  YUCHUANTONGDEMUBIAOSHICHANGYINGXIAOXIANGBI,GEXINGHUAYINGXIAOJUYOUYIXIAMINGXIANDEYOUSHI:

  1、GENGJIACHONGFENDITIXIANXIANDAISHICHANGYINGXIAOGUANNIAN。XIANDAISHICHANGYINGXIAOGUANNIAN,JIUSHI“GUKEZHISHANG”,“AINIDEGUKEERFEICHANPIN”DESIXIANG。

  2、ZENGQIANGQIYESHICHANGJINGZHENGLI。GEXINGHUAYINGXIAOSHIGENJUZIJIDEGEXINGHUAXUQIUZIXINGSHEJI,GAIJINCHULAIDECHANPIN,SHIGUKEZUIMANYIDECHANPIN。

  3、ZUIDAXIANDUMANZUXIAOFEIZHEGEXINGHUAXUQIU。

  4、能帶動企業提高經濟效益。由于和消費者保持長期的互動關系,企業能及時了解市場需求的變化,有針對性的生產,不會造成產品積壓;縮短了再生產周期,降低了流通費用;另外,個性化產品為產品需求價格增加了彈性,售價提高,從而提高了單位產品利潤,企業經濟效益自然凸現。

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